Keeping Miami Beautiful During Super Bowl LIV

Published on February 03, 2020

Skyline shot of Miami at Bayfront Park with Super Bowl LIV sign in forefront

Super Bowl LIV was a huge success for the City of Miami – and our environment played a starring role as thousands of visitors attended local Super Bowl events and activities.
The Miami Super Bowl Host Committee’s Ocean to Everglades Initiative was on full display for the tens of thousands of visitors who attended the week-long Super Bowl LIVE fan experience at downtown Miami’s Bayfront Park. There, sports fans were able to take a timeout from football to learn about South Florida’s unique ecology and environmental challenges at the event’s Environmental Village. The host committee partnered with The Everglades Foundation and Ocean Conservancy, as well as nonprofits and state agencies, to teach fans about ocean cleanliness, the importance of the Biscayne Aquifer and the immeasurable ecological value of the Everglades.
“It is vital, not only to educate the public on the value of our natural resources, but that we are also responsible in our own actions onsite at Super Bowl LIVE,” said Host Committee Chairman Rodney Barreto.
The City of Miami’s Department of Solid Waste was also a proud partner in the Ocean to Everglades initiative. The department’s longstanding local campaign, “Keep Miami Beautiful”, was incorporated into the partnership, and the Solid Waste delivered by collecting a total of 13,560 lbs. of recyclable waste material generated by visitors to Super Bowl LIVE. The items consisted primarily of plastic bottles, aluminum cans and cardboard items.

The Department of Solid Waste also made sure to hand out reusable straws to all event attendees and even brought out the City’s Solid Waste mascot, Benny the Bin, to raise awareness about recycling and sustainability with young attendees. 

“The Department of Solid Waste was proud to participate in the Ocean to Everglades initiative during Super Bowl LIVE. The City of Miami looks forward to continuing taking proper sustainability measures for future events that occur in the city,” said Solid Waste Director Mario Nuñez.