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This project is being spearheaded and funded by
the City of Miami for the purpose of developing
a marketing strategy for businesses in the
commercial district of Coconut Grove, Miami,
Florida.
Miami is a dynamic and diverse place to live and
work. The City continues to build on its
reputation as the Gateway to the Americas and
seeks to stimulate its business district.
Located in the southwestern most part of the
City of Miami, Coconut Grove attracts tourists
as well as local residents. The centrally
located business district is comprised of office
buildings, hotels, restaurants, nighttime
entertainment and diverse shopping
opportunities.
Coconut Grove was established more than a
century ago, and was settled primarily by people
from the Bahamas. The area is known regionally,
nationally and internationally for the
Coconut Grove Arts Festival and the Goombay
Festival that celebrates the early settlers'
rich cultural history. Coconut Grove is one of
the oldest neighborhoods in the City of Miami
comprised of affluent neighborhoods along with
some underdeveloped areas on its southwestern
border. In addition, Coconut Grove is home to a
number of destinations such as
Cocowalk
and the Mayfair complex. New developments
include the Ritz Carlton Hotel, with 250 rooms
and 238 residential units, Cloisters On the Bay,
a 41-unit residential community under
construction, and the Mutiny II, a 211
residential unit project that was recently
completed.
Businesses in the retail commercial area of
Coconut Grove have been experiencing a downward
trend in overall sales. The Village, as the area
is commonly referred to by its residents, is an
international tourist destination known for its
cultural events, dining and recreational
activities. However, the area is experiencing
significant difficulties in maintaining and
attracting new business.
The Coconut Grove business core faces
competition from existing and upcoming
commercial developments that have and will
continue to affect its continued growth and
stake in the local market. In a proactive
measure, the City of Miami seeks to assist the
Coconut Grove business district by developing a
marketing strategy that will identify the role
of government and merchants in positioning and
retaining the Coconut Grove district’s share in
the area’s economy.
The study will include an implementation plan
identifying development projects that will
assist the business area in retaining and
attracting the appropriate commercial mix of
activities. Recommendations may include street
improvements, beautification projects, parking
solutions, installation of new lighting and
signage.
The study was completed in September 2003 and
was under review for further action.
Final Report (Adobe Acrobat Reader
needed to view this file)
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