(Miami, Florida) – For the first time ever, local football fans will have the opportunity to recycle their cans and bottles while enjoying a good game at the Orange Bowl.  The City of Miami with support from Coca Cola, is launching the “Green It!” recycling program during the UM/FIU game on Saturday, September 15, 2007 at 3:00 p.m. at the Orange Bowl, 1501 NW 3rd Street.  

The recycle initiative is spearheaded by the City of Miami’s Office of Sustainable Initiatives (MSI).  The launch of the program takes place at the Orange Bowl where 350 green recycled bins will be placed throughout the Orange bowl during the season and will then be utilized for recycling at future City of Miami events.  

“The City of Miami is very committed to the well-being of our environment, and the new Green It! recycling program is a testament to that commitment,” said Commissioner Joe Sanchez, Chairman of the Green Commission.  “I encourage all fans in attendance to Green It!”

Until now, over 50,000 plastic bottles were utilized and thrown in the trash at every game in the Orange Bowl.  That is over a half million plastic bottles each season. 

Miami Sustainable Initiatives (MSI) is the designated office responsible for addressing the City's environmental programs by coordinating with other City Departments and environmental experts to assure that the City of Miami is working toward becoming a model for environmental best practices.

For more information, call Robert Ruano, Director, MSI & Grant Administration, 305-962-6142.